Jasmine’s top 10 list of things non-profits should do to effectively use internet marketing and eCommerce:
1.) Share authentic photos and stories
2.) Make the goal funneling process simple for prospective volunteers using online tool
3.) Expand the reach potential for audiences by marketing on applicable social media platforms
4.) Make the donation funneling process simple for donors to increase donations.
5.) Use analytics (Google) to evaluate the traffic of the non-profit website to find the balance between people who need the help from the organization and donors.
6.) Have a user-friendly website that is aesthetically pleasing with links that work
7.) Organize email campaigns for a Newsletter regarding upcoming events and past success stories
8.) Use SEO to create more awareness about the organization online
9.) Make sure that the social media channels stay active and are managed in a professional manner
10.) Actually, use the tools of internet marketing and e-commerce to improve awareness of the organization.
It was difficult for me to reach ten items, but as an Internet Marketing and eCommerce class under Jim’s direction, I am sure we will have no issue.