Monthly Archives: April 2016

Benefits of Using Data when Blogging

3 Benefits of Using Data in Your Blog Posts With all of the blogs on the internet, the best way to stand out from the competition is to provide readers everything they want and need in one blog post. Internet users like to see blogs with high-quality images, relevant sources, and data that will back

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Becoming an Authentic Blogger

Transparency and Authenticity Defined Transparency when blogging is when you can see through something. As far as blogging it can be in correlation to who is presenting your content. Do you have someone blogging and tweeting for you? I do find this a bit annoying when I following an individual on social media and realize

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Transparent Blogging

Transparency in Blogging: How to Make Your Copy Authentic This blog discusses how to be a transparent blogger and developing your authentic writing voice. I think this relates very well to what we have discussed in class and the overall goal of the class “finding your authentic writing voice.” The blog states that most bloggers

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Regular Internet Users on the Planet

How Much of the World Has Regular Internet Access? This blog did a great job reviewing some interesting facts about the internet. According to a recent study conducted by United Nations Broadband Commission’s one-half of the world’s population still do not use the Internet regularly or actively. That is more than four billion people who

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Number of Internet Users on the Planet

Internet Live Stats There are approximately 3,424,971,237 internet users currently in the year 2016. Figure #1 below shows the exponential growth in internet users since 1993. There is no significant jump in internet user since 1993. I find this a bit interesting with the introduction of the smart phone. I thought there would be a

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Earn Money through Subscriptions

YouTube YouTube users can sign up to run display ads over their videos or before the videos they post to YouTube. This feature is called “monetize my video.” This is only available to users who upload their original video content. The more people that view the video, the more money the YouTube user makes in

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SEM Can Increase a Hospital’s Patient Volume

9 Steps for Leveraging SEM to Increase Patient Volume at Your Hospital Many hospitals have found search engine marketing to be the most powerful inbound channel since it often generates the highest click-through rates. Healthcare marketers must make the most of their search engine marketing. This blog gives healthcare marketers nine tips for leveraging SEM.

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Hospitals and Search Engine Marketing

Why Every Hospital Should Be Doing Search Engine Marketing As of 2014 about 1/3 of patients used mobile devices to research and to schedule health appointments. People who used a mobile device for health care research are ten percent more likely to make an appointment vs. computer only researchers. This combined with the statistic that

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Provide Information to Generate / Support Offline Sales

Provide Information to Generate / Support Offline Sales Walgreens Walgreens has been noted as the most digitally-savvy, mobile-focused drugstore chain in the world. 60% of the retail chains online traffic is on smartphones and mobile apps regarding prescription transfers, refill by scan and QuickPrints. This allows customers to order online and pick up and pay

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Integrating Inbound Marketing in Healthcare

4 Ways to Integrate Inbound Marketing into Your Healthcare Practice The internet has officially changed the way patients seek out healthcare services from providers. Quality healthcare is becoming more important to patients and a result they are beginning to choose hospitals and physicians in regards to services rather than proximity. “Inbound marketing is a strategy

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