The author of this blog does a great job of describing how data can be used to create more relevant content for blogs. I found the fact “B2B companies who blog receive 67% more leads than those who don’t” to quite interesting. An interesting point that business who blog can’t just blog about anything. They must blog about the topics that their audience finds interesting. For example, a tax company should post about a topic how to stay organized throughout the year to help make tax filing simple.
There are also a step-by-step instructions for business bloggers to use data to create content. The three main concepts are:
1) Conducting Keyword Research
2) Identifying the Right Content Format
3) Generating Content Ideas
Using these three steps should lead the business blog to a new level of success.